privacy policy

SOHA Privacy Policy

1. Information about the collection of personal data and contact details of the controller

    1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to identify you personally.

    1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is SOHA GmbH, Steinsdorfstraße 14, 80538 Munich, Germany, Tel: + 49 (0) 171 280 2750, Email: info@soha.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

    1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

     2. Data collection when visiting our website

    If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
    - Our visited website
    - Date and time of access
    - Amount of data sent in bytes
    - Source/reference from which you came to the page
    - Browser used
    - Operating system used
    - IP address used (if applicable: in anonymized form)
    The processing is carried out in accordance with Art. 6 Paragraph 1 Letter f of GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

     3. Hosting

    Hosting by Shopify
    We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned services from Shopify, data can also be transmitted to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. as part of further processing on behalf of Shopify. In the event that data is transmitted to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz
    Further processing on Shopify servers other than those mentioned above will only take place within the scope communicated below.

     4. Cookies

    In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie. You can find out how long each cookie is stored for in the overview of the cookie settings in your web browser.
    In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to execute the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the event of consent being granted, or in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
    Please note that you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
    Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
    Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne
    Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
    Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
    Opera: https://help.opera.com/de/latest/web-preferences/#cookies
    Please note that if you do not accept cookies, the functionality of our website may be limited.

     5. Contact

    5.1 When you contact us (e.g. via contact form or email), personal data is collected. The data collected when you use a contact form can be seen in the respective contact form. This data is stored and used solely for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

    5.2 WhatsApp Business
    We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “business version” of WhatsApp.
    If you contact us via WhatsApp in connection with a specific transaction (for example, an order you have placed), we will save and use the mobile phone number you use on WhatsApp and - if provided - your first and last name in accordance with Art. 6 Paragraph 1 Letter b. GDPR to process and answer your request. On the basis of the same legal basis, we may ask you to provide further data (order number, customer number, address or email address) via WhatsApp in order to be able to assign your request to a specific process.
    If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we will save and use the mobile phone number you use for WhatsApp and - if provided - your first and last name in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.
    Your data will only be used to answer your request via WhatsApp. It will not be passed on to third parties.
    Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Facebook Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device in whose address book only the WhatsApp contact data of those users who have contacted us via WhatsApp are stored.
    This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 Paragraph 1 Letter a of GDPR by accepting the WhatsApp terms of use when using the app for the first time on their device. The transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.
    For the purpose and scope of data collection and the further processing and use of the data by WhatsApp as well as your rights and setting options to protect your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

     6. Data processing when opening a customer account and for contract processing

    In accordance with Art. 6 Paragraph 1 Letter b of GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above-mentioned address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data that is permitted by law.
    7. Use of customer data for direct marketing

    7.1 Registration for our email newsletter
    If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.
    By activating the confirmation link you give us your consent to use your personal data in accordance with Art. 6 Paragraph 1 Letter a of GDPR. When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used exclusively for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible named at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

    7.2 Newsletter dispatch via Shopify Email
    Our email newsletters are sent via Shopify Email, a service of Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), to which we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter to receive the newsletter (e.g. email address) is generally stored on Shopify's servers in the EU.
    As part of the aforementioned Shopify services, data may also be transmitted to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. as part of further processing on behalf of Shopify. In the event that data is transmitted to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision.
    Shopify uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the emails sent may contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
    Furthermore, Shopify can use this data itself in accordance with Art. 6 (1) (f) GDPR based on its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine which countries the recipients come from. However, Shopify does not use the data of our newsletter recipients to write to them directly or to pass the data on to third parties.
    We have concluded a data processing agreement with Shopify, which requires Shopify to protect our customers' data and not to pass it on to third parties.
    You can view Shopify's privacy policy here: https://www.shopify.de/legal/datenschutz

     8. Data processing for order processing

    8.1 When placing orders, we only collect and use your personal data to the extent necessary to fulfil and process your order and to process your enquiries. The provision of this data is necessary for the conclusion of the contract. If the data is not provided, this means that no contract can be concluded.
    We do not pass on your data to third parties without your express consent. The only exceptions to this are our service partners, whom we need to process the contractual relationship, or service providers with whom we work together as part of order processing. In addition to the recipients named in the respective clauses of this data protection declaration, these are, for example, recipients in the following categories: shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers and dropshipping dealers. In all of these cases, we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.
    To process your order, we work with the following service providers who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.

    8.2 Transfer of personal data to shipping service providers and use of special service providers for order processing and handling
     - DHL
    The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10; 53113 Bonn), we will pass on your email address to DHL before the goods are delivered in accordance with Art. 6 Paragraph 1 Letter a of GDPR for the purpose of coordinating a delivery date or for delivery notification. Consent can be revoked at any time with future effect to the person responsible named above or to the transport service provider DHL.

    8.3 Use of payment service providers (payment services)
    We will pass on your payment details to the commissioned credit institution as part of the payment processing if this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly about this below.

    - PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The data is passed on in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for the payment processing.
    PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Paragraph 1 Letter f of GDPR on the basis of PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check in relation to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values ​​(so-called score values). Insofar as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, among other things, but not exclusively, address data. For further information on data protection, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
    You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

    - Shopify Payments
    We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, payment processing will be carried out by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Paragraph 1 Letter b of GDPR. Your data will be passed on exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information on Shopify Payments' data protection can be found at the following internet address: https://www.shopify.com/legal/privacy .

    - Amazon Pay
    We offer the option of processing the payment transaction via the payment service provider Amazon Pay (Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg). This corresponds to our legitimate interest in offering an efficient and secure payment method (Art. 6 Para. 1 lit. f GDPR). In this context, we pass on the following data to Amazon Payments insofar as it is necessary for the performance of the contract (Art. 6 Para. 1 lit. b. GDPR).

    First name Last name Address Email address Phone number

    The processing of the data specified in this section is neither legally nor contractually required. Without the transmission of your personal data, we cannot process a payment via Amazon Pay. [You have the option of choosing a different payment method.]

    Amazon Payments Europe reserves the right to carry out a credit check to ensure your willingness and ability to pay. This corresponds to the legitimate interest of Amazon Payments Europe (according to Art. 6 Para. 1 lit. f GDPR) and serves the purpose of executing the contract (according to Art. 6 Para. 1 lit. b GDPR). For this purpose, your data will be passed on to credit agencies and online retailers. In addition, your data can be used for interest-based advertising and marketing purposes by Amazon Pay, provided that you have consented to this in your account settings https://www.amazon.de/adprefs . We have no influence on this process and only receive the result of whether the payment was made or rejected.

    Further information on objection and removal options with Amazon Payments Europe can be found at: https://pay.amazon.de/help/201212490 .

    We will store your data until the payment is processed. This includes the period required to process refunds, debt collection and fraud prevention.


    9. Contact for review reminder

    Your own rating reminder (not sent by a customer rating system). We use your email address as a one-time reminder to submit a rating of your order for the rating system we use, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time by sending a message to the person responsible for data processing.

     10. Use of social media: videos

    use of YouTube videos
    This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
    The extended data protection mode is used here, which, according to the provider, only starts storing user information when the video(s) is played. If the playback of embedded YouTube videos is started, the provider "Youtube" uses cookies to collect information about user behavior. According to information from "Youtube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want to be assigned to your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research and/or designing its website to meet your needs. You have the right to object to the creation of these user profiles, and you must contact YouTube to exercise this right. When using YouTube, personal data may be transferred to Google LLC servers in the USA.
    Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.
    Further information on data protection at “YouTube” can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy
    To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) lit. a GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

     11. Online Marketing

    11.1 Facebook Pixel for creating custom audiences with advanced data matching (with cookie consent tool)
    Our online offering uses the so-called “Facebook pixel” of the social network Facebook in extended data matching mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
    Based on their express consent, when a user clicks on an ad displayed on Facebook and placed by us, an addition is added to the URL of our linked page by Facebook Pixel. This URL parameter is then written into the user's browser via a cookie after forwarding, which our linked page itself sets. In addition, this cookie records specific customer data such as the email address that we collect on our website linked to the Facebook ad during processes such as purchases, account registrations or registrations (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
    With the help of the Facebook pixel with extended data matching, Facebook is able to precisely determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel with extended data matching to only display the Facebook ads placed by us to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel with extended data matching, we also want to ensure that our Facebook ads correspond to the potential interests of users and do not appear annoying. In this way, we can further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion"). Compared to the standard version of Facebook Pixel, the enhanced data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
    All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy ( https://www.facebook.com/about/privacy/ ). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
    These processing operations are carried out exclusively with the granting of explicit consent in accordance with Art. 6 (1) (a) GDPR.
    Consent to the use of the Facebook pixel may only be given by users who are older than 16 years. If you are younger, we ask you to ask your legal guardian for permission.
    The information generated by Facebook is usually transferred to a Facebook server and stored there. This may also involve transmission to the servers of Facebook Inc. in the USA. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the check mark next to the setting for the "Facebook Pixel" in the "Cookie Consent Tool" integrated on the website.

    11.2 Use of the TikTok Pixel
    When you visit this website, personal data is processed. Categories of data processed: data on the use of the website and the logging of clicks on individual elements. Purpose of processing: investigation of usage behavior, analysis of the impact of online marketing measures and selection of online advertising on other platforms that are automatically selected based on usage behavior using real-time bidding. The legal basis for processing: your consent in accordance with Art. 6 (1) a GDPR. Data is transmitted: to the independent controller TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ( https://www.tiktok.com ). The legal basis for the data transmission to TikTok Technology Limited is your consent in accordance with Art. 6 (1) a GDPR. This may also mean the transfer of personal data to a country outside the European Union. The data is transmitted on the basis of your consent in accordance with Art. 6 Para. 1 lit a in conjunction with Art. 49 Para. 1 lit a GDPR. For email contact with the data protection officer of TikTok Technology LimitedFor email contact with the data protection officer of TikTok Technology Limited: For email contact with the data protection officer of TikTok Technology LimitedFor email contact with the data protection officer of TikTok Technology Limited: https://www.tiktok.com/legal/report/DPO. For email contact with the data protection officer of TikTok Technology Limited: https://www.tiktok.com/legal/privacy-policy-eea?lang=de . Duration of processing: is variable and ends when the purpose of processing no longer applies.


     11.3 Use of Google Ads Conversion Tracking
    This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads service to draw attention to our attractive offers using advertising materials (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
    The cookie for conversion tracking is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your Internet browser under the keyword "User Settings". You will then not be included in the conversion tracking statistics. We use Google Ads due to our legitimate interest in targeted advertising in accordance with Art. 6 Para. 1 lit. f GDPR. When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.
    You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/
    You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available under the following link:
    https://www.google.com/settings/ads/plugin?hl=de
    Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
    To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option for objecting described above.

     12. Web analysis services

    Google Analytics
    This website uses Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Analytics 4 uses so-called "cookies", which are text files saved on your device, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) is usually transferred to a Google server and saved there; this may also involve transmission to Google LLC servers in the USA.
    This website uses Google Analytics 4 exclusively with the extension "_anonymizeIp()", which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. This extension means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics 4 will not be merged with other Google data.
    Google Analytics also uses a special function called "demographic features" to create statistics with information about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and with the use of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of targeting marketing measures that are optimized for specific groups. However, data records collected using "demographic features" cannot be assigned to a specific person.
    All processing described above, in particular the setting of Google Analytics cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. Without this consent, Google Analytics will not be used during your visit to the website.
    You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties.
    For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
    Further information on Google Analytics 4 can be found here: https://policies.google.com/privacy?hl=de&gl=de

    Google TagManager
    We use the “Google Tag Manager” service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA on our website. This service can be used to manage website tags via an interface. Website tags are individual code elements that are added to the source code of our website by the Google Tag Manager and are used, among other things, to measure traffic and visitor behavior or to expand the functions of our website. The Google Tag Manager does not set any cookies itself and therefore does not collect any personal data. However, the tool triggers other tags that may collect data. If deactivation has been carried out at the domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager. Further information about the Google Tag Manager can be found at https://www.google.de/tagmanager/use-policy.html .

    13. Retargeting/ Remarketing/ Recommendation Advertising

    Google Ads Remarketing
    Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
    Any further data processing will only take place if you have given Google your consent to link your internet and app browsing history to your Google account and to use information from your Google account to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to Google LLC servers in the USA.
    You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available under the following link:
    https://www.google.com/settings/ads/onweb/
    Further information and the privacy policy regarding advertising and Google can be found here:
    https://www.google.com/policies/technologies/ads/
    To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option for objecting described above.

     14. Use of a live chat system


    1. Live Chat and Chatbot
      When you visit our website, you can communicate with us in real time via live chat (real-time communication) or, if applicable, interact with our chatbot.

    As part of the live chat, you can write us a message that will be answered directly by one of our employees. If you contact us outside of our business hours or no employee is immediately available, you can communicate with our chatbot. This will respond to you automatically and ask you in particular about your concern. Your input or concern will then be passed on to a contact person in our company (so-called human handover), who will contact you by email or, if necessary, by phone.

    When using the live chat and the chatbot, the following data in particular is processed:

    • Your name,
    • your email address,
    • if applicable, your telephone number,
    • Your entries in the chat window (e.g. date of a desired booking),
    • Usage data (e.g. chat duration, number of interactions).

    As long as no transfer to one of our contact persons occurs during communication with our chatbot, your data will remain pseudonymous, i.e. we will not assign it to you personally as a visitor to our website. As soon as a transfer to one of our contact persons occurs, the chat history will be individualized in order to process your request personally.

    In order to continuously improve the functionality of the live chat and the chatbot and to enable us to conduct statistical surveys, your data may be evaluated pseudonymously or anonymously.

    The legal basis for processing activities in connection with the live chat and our chatbot is Art. 6 Para. 1 Clause 1 Letter b GDPR, as far as it concerns the initiation or execution of a contractual relationship (rental of the premises offered by us), and otherwise Art. 6 Para. 1 Clause 1 Letter f GDPR, as we have a legitimate interest in simplified communication and contact with you as well as in improving and optimizing our live chats and chatbots.

    The data collected via live chat and chatbot is usually deleted after 7 days, unless we need it for longer for the purposes stated above. In such a case, we delete the data immediately after the purpose no longer applies.

    The entry of sensitive or confidential data is not required when using the live chat or the chatbot, and we do not want you to do so. We ask you not to use the live chat or the chatbot in particular for entries that reveal sensitive data (e.g. information about your state of health, any disabilities or your religious affiliation) or that could allow conclusions to be drawn about this. Should we gain knowledge of sensitive data in connection with the live chat or the chatbot, e.g. through your entry in the live chat or when you pass on the information you provided during communication with our chatbot to one of our contacts, we will regularly delete such entries immediately.

    As part of the provision of the technical service, Tidio Ltd, 220C Blythe Road, W14 0HH, London, United Kingdom (UK), Tidio LLC, 180 Steuart St., California 94119, San Francisco, USA and Tidio Poland Sp. z oo, Wojska Polskiego 81, 70-481 Szczecin, Poland (hereinafter also referred to together as "Tidio") will act for us as so-called data processors in accordance with our instructions and for a specific purpose.

    In this context, your data may be stored pseudonymously on servers in countries outside the European Union (EU) or the European Economic Area (EEA), in particular the USA or the United Kingdom (UK). Any data transfers to the USA or the United Kingdom are subject to the EU standard contractual clauses concluded with Tidio. Furthermore, there is an adequacy decision by the EU Commission regarding the appropriate level of data protection in the United Kingdom ( https://ec.europa.eu/info/sites/default/files/decision_on_the_adequate_protection_of_personal_data_by_the_united_kingdom_-_general_data_protection_regulation_de.pdf ).

    You can find further information about the live chat and our chatbot as well as data processing by Tidio here:

    If you do not wish to use the live chat or the chatbot, you can also access all information via other communication channels (e.g. our website) and contact us via the contact form, for example.


    15. Tools and Others

    beeclever
    This website uses the cookie consent tool “GDPR Legal Cookie” from beeclever GmbH, Universitätsstraße 3, D-56070 Koblenz a. Rh. (“beeclever”) to obtain effective user consent for cookies that require consent and cookie-based applications.
    By integrating a corresponding JavaScript code, users are shown a banner when they visit the page in which they can give their consent for certain cookies and/or cookie-based applications by ticking the boxes. The tool blocks the setting of all cookies that require consent until the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the user's respective device if consent has been given.
    In order for the Cookie Consent Tool to be able to clearly assign page views to individual users and to individually record, log and save the consent settings made by the user for a session duration, certain user information (including the IP address) is collected when our website is accessed by the Cookie Consent Tool, transmitted to beeclever servers and stored there.
    This data processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
    A further legal basis for the data processing described is Art. 6 (1) (c) GDPR. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
    Further information on data usage by beeclever can be found at https://beeclever.de/pages/datenschutz

    Yotpo
    We use the Yotpo plugin to collect reviews and feedback from our customers and display them on our website. Yotpo is a service

    • Phone: +1-646-977-7959
    • E-mail: privacy@yotpo.com
    • Postal address: 400 Lafayette Street, New York, NY 10003

    By using the Yotpo plugin, data such as your name, email address, ratings and feedback are transmitted to Yotpo and stored there. For more information about what data Yotpo collects and how it is used, please see Yotpo's privacy policy: https://www.yotpo.com/privacy-policy/

    Please note that you have the option to object to the collection and storage of your data by Yotpo by activating the opt-out cookie for Yotpo.

    If you have any questions or concerns about data protection, please feel free to contact us by email at info@soha.de.

     

    Klaviyo
    We use Klaviyo to send you personalized emails and newsletters. We transmit certain data such as your name, email address and purchasing behavior to Klaviyo and Klaviyo processes this data.

    Klaviyo is a service of Klaviyo Inc., 225 Franklin St., Boston, MA 02110, USA. By using the service, your data may be transferred to the USA, where it is subject to different data protection laws than in the EU.

    You can object to Klaviyo's use of your data at any time by using the opt-out link in our emails or by sending us an email to info@soha.de. You can find more information about data processing by Klaviyo in their privacy policy: https://www.klaviyo.com/privacy

    If you have any further questions about data protection, please do not hesitate to contact us. Simply send us an email to info@soha.de.


    HotJar
    This website uses HotJar, an analysis software from HotJar Ltd. ("HotJar") (http://www.hotjar.com), Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe. HotJar makes it possible to measure and evaluate usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. The information generated about your visit to our website is transmitted to the HotJar servers in Ireland and stored there. The tracking code collects the following (anonymous) information: screen size of your device, device type and browser information, geographical location (country only), preferred language to display our website, user interactions, mouse events (movement, position and clicks), keyboard input and log data. We do not store HotJar information.
    You can only prevent HotJar cookies from being saved by setting your browser accordingly: you must run the browser in a private/incognito window. You can find more information about HotJar's terms of use and privacy policy at https://www.hotjar.com/legal/policies/privacy.
    storage period

    As soon as the data transmitted to us via cookies is no longer required to achieve the purposes described above, this information is deleted. Further storage may take place in individual cases if this is required by law. The cookies stored by Hotjar are deleted after 365 days.

    Our registration service allows visitors to our website to learn more about our company, download content, and provide their contact information and other demographic information. This information is stored on servers of our software partner HubSpot. We may use it to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this privacy policy. We use all information collected solely to optimize our marketing.


     16.Google Web Fonts

    This site uses so-called web fonts provided by Google for the uniform display of fonts. When you visit a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

    For this purpose, the browser you use must connect to Google's servers. This tells Google that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

    If your browser does not support web fonts, a standard font from your computer will be used.

    Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/ .

    17. Rights of the data subject

    17.1 The applicable data protection law grants you comprehensive rights as a data subject (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we will inform you below:
    - Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to be informed of the guarantees in accordance with Art. 46 GDPR when your data is forwarded to third countries;
    - Right to rectification in accordance with Art. 16 GDPR: You have the right to have inaccurate data concerning you rectified without delay and/or to have incomplete data stored by us completed;
    - Right to erasure in accordance with Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
    - Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is being verified, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved, or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
    - Right to information in accordance with Art. 19 GDPR: If you have asserted your right to rectification, erasure or restriction of processing vis-à-vis the responsible party, this party is obliged to inform all recipients to whom the personal data concerning you was disclosed of said rectification, erasure or restriction of processing, unless doing so should prove impossible or involve disproportionate expenditure. You have the right to be informed of these recipients.
    - Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller, where technically feasible;
    - Right to revoke consent granted in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation;
    - Right to lodge a complaint pursuant to Art. 77 GDPR: If you consider that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

    17.2 Right of objection
    If, as part of a balancing of interests, we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
    If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
    If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising. You can exercise your objection as described above.
    If you exercise your right of objection, we will stop processing the data concerned for direct marketing purposes.

     18. Duration of storage of personal data

    The duration for which personal data is stored is determined based on the respective legal basis, the purpose of processing and – if applicable – also on the respective statutory retention period (e.g. retention periods under commercial and tax law).
    When personal data is processed on the basis of an explicit consent in accordance with Art. 6 (1) (a) GDPR, these data will be stored until the data subject revokes his or her consent.
    If there are statutory retention periods for data that are processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after expiry of the retention periods, provided that they are no longer required to fulfill or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.
    When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
    When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (2) GDPR.
    Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.